Gary Maitland 

Gary is a Professional Basketball Skills Coach with extensive experience working with male and female professional athletes, National Team players, NCAA student-athletes, and younger basketball enthusiasts aiming to compete at higher levels. His tailored, high-performance training programmes are designed to meet the specific needs of each individual, ensuring purposeful sessions that directly translate to the demands of competition.

Gary’s expertise and reputation as a coach have been shaped by his long-standing involvement in basketball at both professional and developmental levels. His background provides him with a deep understanding of the game and the technical, tactical, and physical demands placed on players competing across the world’s top leagues.

Over the course of his career, Gary has worked with NBA stars such as Jimmy Butler and Jordan Poole, as well as supporting skills training businesses including Pure Sweat Basketball, whose roster includes Jayson Tatum, Joel Embiid, and Bradley Beal and Impact Basketball, which has trained athletes such as Kyle Lowry, Zach Collins, and Zaire Williams. He has also trained players competing in the Euroleague, EuroCup, ACB, and other leading international competitions.

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Beyond his direct work with athletes, Gary has collaborated with a wide range of brands and organisations, including Nike, Jordan Brand, Red Bull, Sky Sports, the BBC, Mega Slam Hoops, Dr. Dish, Basketball England, Coca-Cola, and more. His portfolio also includes partnerships with high-profile individuals such as John Amaechi, Bryan Colangelo, Miguel McKelvey, and Ovie Soko.

Gary’s philosophy is rooted in specificity and purpose. He believes that every session must be directly relevant to the competitive environment athletes face, ensuring their time and effort are never wasted. By studying his clients and tailoring his approach, Gary delivers training that reflects the precise actions required at the highest levels of competition. His philosophy balances technical precision, tactical awareness, and physical performance with a commitment to building confident, resilient players capable of thriving on the biggest stages.