WHO WE ARE
Helping high performers thrive under pressure.
At SPI Coaching, we believe talent is only the beginning.
True performance comes from the ability to stay focused, composed, and resilient when it matters most. That’s why we exist, to equip athletes, coaches, and teams with the tools, insight, and mindset to perform on demand.
OUR STORY
We’re a team of specialists who have competed and coached at the Professional, International, and Olympic level, and hold Doctorates in psychology, nutrition, and performance science.
We’ve lived the pressure our clients face - the high-stakes decisions, the moments where there’s no margin for error, and the expectation to deliver.
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That experience shapes everything we do.
We work under one roof, constantly collaborating to design holistic performance plans that adapt as you grow, combining psychology, physical development, tactical insight, and wellbeing into a single, integrated system.
OUR PHILOSOPHY
Performance is personal.
We take the time to understand your goals, challenges, and environment, so every plan is built around you.
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We believe in:
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Collaboration – specialists working together to deliver joined-up coaching
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Clarity – cutting through the noise so you know exactly where to focus
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Sustainability – building habits, resilience, and skills that last
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Excellence – holding ourselves to the same standards we help you achieve
WHAT MAKES US DIFFERENT
Plenty of people can give you a training plan or a motivational speech.
We give you a complete high-performance environment, the same calibre of support you’d find in elite sport, adapted for your world.
WHY IT WORKS
Every coach is world-class in their field with elite competition or academic credentials.
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We work as one team, constantly sharing insights to adapt your plan in real time.
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We know the pressure you face, because we’ve been there.
​Our combined expertise includes:
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Performance Psychology - mental resilience, focus, and confidence
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Nutrition Coaching - fuelling for training, competition, and recovery
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Strength & Conditioning - physical development aligned to your sport and goals
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Tactical & Technical Analysis - sharpening decision-making and execution under pressure
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Wellbeing & Lifestyle Support - ensuring performance is sustainable
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Coach Development - mentoring coaches to deliver excellence at every level
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Sports Medicine & Rehab - access to trusted medical and physio partners
