Alex Davis
Rugby 7's Tactical and Technical Coach & Mental Wellbeing Specialist
CAREER OVERVIEW
PLAYING CAREER
INTERNATIONAL CAREER
COACHING CAREER
COACHING PHILOSOPHY
Alex Davis is a seasoned Rugby 7s tactical and technical coach with a distinguished career both on and off the pitch. As a former Olympian and Captain of the national team, he brings a wealth of experience and achievements to his work. Alongside his sporting career, Alex has become a passionate advocate for mental health, sharing his personal and professional experiences to highlight the power of connection. His values of togetherness, growth, and kindness underpin his work, with a focus on resilience, compassion, and humility.
During his playing career, Alex represented his country at the highest level, including competing at the Olympic Games. His time as captain of the national Rugby 7s team gave him invaluable experience in leadership, performance, and handling the pressures of elite sport. Alongside his athletic commitments, Alex completed a certificate in Elite Athlete Wellbeing, equipping him with the knowledge and tools to foster supportive environments for players while actively competing at the top level.
Following his playing career, Alex has transitioned into coaching, specialising in Rugby 7s tactical and technical development. He has led the design and implementation of numerous high-performance team cultures, inspiring and motivating athletes to flourish. His approach focuses on a collaborative process, working closely with individuals to understand them fully as people. By combining this understanding with robust, bespoke practices, Alex helps athletes become researchers of their own experience, unlocking both sporting and personal growth.
Alex’s philosophy is rooted in the belief that true performance comes when wellbeing and development of the whole person are prioritised. He is driven to support athletes in achieving their goals while ensuring their mental and emotional health is valued just as highly as their physical performance. His expertise, paired with his passion for making a difference, creates an environment where athletes can excel in their sport and lead authentic, purpose-driven lives.